Privacy Policy

Version: v2.0

Effective Date: Friday, 28 August 2026

Introduction

TAL Marketing Group Ltd ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and store your information when you use our services, in compliance with UK GDPR and other applicable laws.

TAL Marketing Group Ltd is an appointed representative of Creative Finance Corp LTD under reference FRN 968428.

Data Controller

TAL Marketing Group Ltd is the data controller responsible for your personal data. Our registered address is:

Work.Life, Core, Brown Street, Manchester, M2 1DH

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

What Data We Collect About You

We may collect, use, store, and transfer the following types of personal data:

  • Basic Personal Data: Name, date of birth, address, email address, phone number.
  • Financial Data: Information about your lender, product type, loan balance, and credit profile for credit search purposes.
  • Aggregated/Analytical Data: Non-personal data used for internal reporting and business analysis.
  • Credit Search Monitoring Data (Instant Search Alert): Information returned from Credit Reference Agencies showing whether another authorised claims company has recently carried out a similar motor-finance-related search in your name. This includes the name of the firm and the date and time of the search.

We do not collect any special category data (e.g. health, ethnicity, religious beliefs).

How We Collect Your Data

We collect your personal data from:

  • Direct Interactions: When you complete forms on our website or contact us directly.
  • Partners: Such as regulated entities, when they request credit search services on your behalf.
  • Credit Reference Agencies: We obtain credit search results from Equifax and TransUnion, including Previous Search Output Data and soft search footprints.
  • Ongoing Monitoring (Instant Search Alert): We receive updated soft search information from Credit Reference Agencies as part of our regular monitoring service.

How We Use Your Personal Data

We will only use your personal data when permitted by law. Most commonly, we will use your personal data:

Purpose/ActivityType of DataLawful Basis
To conduct credit searches via Equifax and TransUnionBasic Personal Data, Financial DataConsent
To share credit search results with partnersBasic Personal Data, Financial DataLegitimate Interests
To comply with legal obligations (e.g. FCA rules)Basic Personal Data, Financial DataLegal Obligation
To analyse and improve our servicesAggregated/Analytical DataLegitimate Interests
To provide Instant Search Alerts to your chosen claims companyCredit Search Monitoring DataLegitimate Interests

Instant Search Enquiry

ViewThru includes an Instant Search Enquiry feature. This is a regular monitoring service that checks (through soft searches with our Credit Reference Agency partners) whether any other authorised claims company or law firm has recently carried out a similar motor-finance-related search in your name.

If a new search is detected, ViewThru immediately alerts the claims company you are working with. They may then contact you to explain what has happened and confirm whether you have engaged another firm. This helps protect you from accidentally signing up with more than one claims company, being charged twice for the same work, or becoming confused about who is acting on your behalf.

Soft searches do not affect your credit score and are only visible to you and the Credit Reference Agency.

We use this information solely to support responsible claims handling and to help ensure you stay in control of your claim.

Marketing, Advertising, and Promotions

We may send you marketing communications (email/SMS) about our services and similar products. You can opt out at any time.

Cookies

We use cookies and similar technologies on our website. These include strictly necessary cookies and optional analytics/advertising cookies. You can manage your preferences through our cookie banner.

Sharing Your Personal Data

We may share your personal data with the following recipients:

  • Equifax Limited – To conduct credit search services.
  • TransUnion International UK Limited – To conduct credit search services.
  • IT Service Providers – To host and support our IT infrastructure.
  • Your chosen claims company – Where Instant Search Alerts indicate that another authorised firm has carried out a similar search in your name. This helps them contact you if needed and prevent duplicate claims.

We permit TransUnion to contact you directly to assess how effective our explanation of how your Data is used is, and to assess your satisfaction with our services.

You have the right to object to any direct contact from TransUnion regarding satisfaction surveys by contacting us using the details provided in this policy.

Credit Reference Agency Information Notice (CRAIN)

If you'd like to understand how credit reference agencies use and share personal data, please read the Credit Reference Agency Information Notice (CRAIN):

International Transfers

We do not transfer your personal data outside the UK or EEA.

Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, regulatory, or reporting requirements.

Your Rights

You have the right to access, rectify, erase, restrict, object, withdraw consent, and request data portability.

Contacting Us

TAL Marketing Group Ltd

Work.Life, Core, Brown Street, Manchester, M2 1DH

Email: hello@viewthru.co.uk

Phone: 01617 061 710

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Document Version History

VersionDateSummary of Changes
v1.001/08/2025Initial publication of the ViewThru Privacy Policy.
v2.028/08/2026Added Instant Search Alert monitoring feature, updated data categories, updated sharing section, updated lawful basis table.